Currently, we support tracking Facebook Video. The metrics we track and display in the dashboard are described below.
This is the total number of plays the video has had. If the user watches the video for more than 3 seconds, they are marked as "played".
Number of times the video was watched for more than 3 seconds, from users who did not click the play button, but had the video unit in display.
Number of times the video was watched for more than 3 seconds, from users who did click the play button.
This is a percentage that represents, of the total users who played, how many watched more than 95% of the content.
Avg Attn Minutes
This is the average amount of time users spend watching your content, expressed in minutes.