People: The number of unique visitors.
Shares: When the content is shared on a social network.
Earned Impressions: Impressions that arise from a share.
Virality: The propensity of people that have come from a share, to share again.
Total Impressions: The total number of times people have viewed your content.
Engagement: The ratio of social actions: sharing or liking a piece of content to people.
Attention Minutes: Time that a person is actively consuming the content. We track this every second the user is on the page, so no matter how long they spend on the content, we know (down to the second) how long they spent viewing it. This timer will pause if, either:
a) The user is inactive on the page (no typing, no mouse movement) for 20 seconds or more.
b) The user changes tab, but keeps the content open.
c) The user minimises their browser.
We continue to track the user once they return to your content.
Device: Physical device people viewed the content on, broken down to Desktop, Smart Phone or Tablet.
Location: The geographic location.
Time to scroll: Duration it takes on average to scroll a defined percentage down the page.
Where do people drop off: A visualization of on average how far people scrolled down the content.
Bounce Rate: Ratio of people that didn’t engage with the content. This is calculated by taking the users who spent less than 5 seconds viewing your content before navigating away, or closing the tab.
Campaign Overlap (in the insights tab): This shows, for your campaign, what fraction of users viewed 2 or more pieces of content since the campaign's creation.