Because Nativo serves a single piece of content across many publishers, it needs to use a dynamic URL with special URL parameters which will dictate the content that is displayed on page.
In order for Nudge to track all traffic correctly, we need to use a URL override. This tells Nudge which URL to attribute each impression, rather than having to add and manage hundreds of URL variations for the same piece of content.
Adding an Override URL to the Nudge Tracking JS
When adding a URL override, there are 3 main parameters...