Metrics, Terminology & Methodology
Nudge has developed an array to metrics in order to understand, optimize to and verify the value of content marketing initiatives.
We have sought to push off industry norms but haven’t been afraid to rethink some fundamentals that needed attention (pun intended).
This page is designed as the definitive repository for Nudge.
METRIC |
DEFINITION |
PEOPLE |
The numbers of users who visited a piece of content in your campaign at least once. |
AVERAGE SCROLL |
The % down a page a user has scrolled. |
EARNED IMPRESSIONS |
Page impressions created from sharing of the content. |
VIRALITY |
Of those who arrive on the content from social, how many shared again. |
SHARES |
The number of social actions (i.e. likes/shares/comoments) which create a sharing behavior. |
ENGAGEMENT |
The ratio of shares over people. |
ATTENTION MINUTES |
How long people consume your content. |
BOUNCE RATE |
What % of impressions left without engaging in the content. |
Slices of the data
Sometimes self explanatory, sometimes not. We have cleared that up below.
SLICE |
DEFINITION |
TIME TO SCROLL |
An aggregate view of how people are scrolling down the content and the time it takes to get there. |
DROP OFF |
An aggregate view of how people are scrolling down the content and where they drop off. |
Bread & butter metrics
Sometimes self explanatory, sometimes not. We have cleared that up below.
METRIC |
DEFINITION |
LOCATION |
Where people are consuming your content. |
DEVICE |
Which device people are consuming the content on. |
DEMOGRAPHICS |
Age, gender & income of your audience. |