Metrics, Terminology & Methodology

Nudge has developed an array to metrics in order to understand, optimize to and verify the value of content marketing initiatives.

We have sought to push off industry norms but haven’t been afraid to rethink some fundamentals that needed attention (pun intended).

This page is designed as the definitive repository for Nudge.

METRIC	DEFINITION
PEOPLE	The numbers of users who visited a piece of content in your campaign at least once.
AVERAGE SCROLL	The % down a page a user has scrolled.
EARNED IMPRESSIONS	Page impressions created from sharing of the content.
VIRALITY	Of those who arrive on the content from social, how many shared again.
SHARES	The number of social actions (i.e. likes/shares/comoments) which create a sharing behavior.
ENGAGEMENT	The ratio of shares over people.
ATTENTION MINUTES	How long people consume your content.
BOUNCE RATE	What % of impressions left without engaging in the content.

Slices of the data

Sometimes self explanatory, sometimes not. We have cleared that up below.

SLICE	DEFINITION
TIME TO SCROLL	An aggregate view of how people are scrolling down the content and the time it takes to get there.
DROP OFF	An aggregate view of how people are scrolling down the content and where they drop off.

Sometimes self explanatory, sometimes not. We have cleared that up below.

METRIC	DEFINITION
LOCATION	Where people are consuming your content.
DEVICE	Which device people are consuming the content on.
DEMOGRAPHICS	Age, gender & income of your audience.