How to install the conversion pixels

Installing the Conversion Tracking pixel

The conversion tracking pixel should be placed on all pieces of content that are driving to your conversion goal. Usually this means the content within your Nudge campaign. 

To install the tracking pixel, first you must copy the tracking pixel that was created when you first set up the conversion. You can find it inside the conversions section of your campaign settings. 

It should look like the img tag below containing the pixels unique conversion id. 
<img src=//" height="1" width="1" style="display:none"/> 

Once you have the tracking pixel copied, this should be placed inside the HTML of the content inside your campaign. 

  1. Open the HTML for the campaign page you wish to add the tracking pixel to.
  2. Place the tracking pixel between the body tags (<body></body>) of the page.
  3. Save the changes to your webpage.

Installing the Conversion Goal Pixel

The conversion goal pixel can be found in the same place as your tracking pixel. Inside the campaign settings, under conversions. 

The conversion pixel looks very similar to the tracking pixel aside from one key difference. It will contain and extra /c/ in the pixel url. 

<img src=//" height="1" width="1" style="display:none"/> 

This pixel should only be placed on the page you with to track the conversion. E.g. Thank you for your order, post sign up page, or homepage if the user is coming from an external source. 

  1. Open the HTML for the page you wish to track as a conversion.
  2. Place the conversion pixel between the body tags (<body></body>) of the page.
  3. Save the changes to your webpage.


For more information on adding pixels and code to a specific CMS or platform, see the Nudge implementation guides

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