Distribution Insights - Getting Started
The following guide is for users with distribution insights activated. If you are unsure if you have this feature turned on or are interested in having it added to your account, please contact support or your account manager.
Distribution Insights allows a much deeper and richer view into how your distribution is performing. It allows you to break down by Publisher, Placement and Creative and rank each ones performance against Impressions, People, Attention Minutes, Avg Scroll and Bounce Rate.
Publisher Tracking
Nudge tracks Publishers automatically. You will see them come up as "publisher.domain.com" in the panel.If you wish to override this, please use one of the two below parameters:
ndg_pu
ndg_publisher
If either of these is tagged, it will override the referrer domain.
Placement Tracking
You will need to tag each piece of content, depending on which placement is in use. The tag to use here is either:
ndg_pl
ndg_placement
If either of these are tagged, we will mark it to be added to the placement table.
Creative Tracking
You will, as above, need to add another tag to each piece of content. The tag to use here is either:
ndg_cr
ndg_creative
utm_content
In some cases, utm_content will be populated automatically by Google. We will use this, or ndg_cr / ndg_creative if available.
Examples
1. http://yourwebsite.com/2018/yourcontent/?ndg_cr=First%20Creative&ndg_pl=PL1
Will be shown as:
Publisher: yourwebsite.com (no ndg_pu or ndg_publisher tag was supplied so the website address used instead)
Placement: PL1
Creative: First Creative
2. http://yourwebsite.com/content/?ndg_pu=Website&ndg_cr=Creative%201&ndg_placement=Live%20Placement
Will be shown as:
Publisher: Website
Placement: Live Placement
Creative: Creative 1