Tracking A/B tests

If you use A/B testing for conversion rate optimization (CRO) you may want to break out the Nudge data for each variation. 

By default, Nudge organises data by URL. Using the URL override, you can assign a unique URL to each variation. 

Ie example.com/variarion1.html, example.com/variation2.html 

For example, using Matomo URL redirects for experiments, if you use a URL override for each page, even when used in an experiment the original URL will be recorded. 

Read here on how to implement overrides: 

https://support.giveitanudge.com/article/70-overriding-urls-and-traffic-sources