How to set up tracking inside Floodlight

Floodlight can be used for Nudge tracking but can introduce some limitations. Floodlight can obfuscate referrer data and a view of the content. This can impact metrics collection in traffic sources and scroll.

How to set up the Floodlight tag

When Nudge JS is placed inside Floodlight what happens?

• Nudge still detects traffic sources if using parameters
  • If no parameters, more traffic will be assigned to direct as referrer information is stripped out.
• Avg Scroll, time to scroll and drop off is impacted.
• Virality is impacted.

When Nudge Conversion Pixel is placed inside floodlight what happens?

• Conversions will still track.
• However, the top content and traffic sources will be subject to limitations from Floodlight. This may mean that Nudge cannot identify all of the content and/or sources.